Communication. Collaboration. Trust.
The most important skills at work are still human.
Learning about communication is easy. What's hard is creating space to practice it.
GINGA is a Brazilian experiential learning method and toolkit — a structured card deck, team programs and diagnostics — built on applied improvisation. It turns concepts like communication, collaboration, trust and adaptability into observable behavior, in the real context of work.
Most training teaches people what to do. Very little of it creates space to practice.
Companies invest in talks, courses and e-learning about leadership, communication and culture. People understand the concepts.
Yet they keep interrupting meetings, avoiding difficult conversations, working in silos and repeating the same behavioral patterns.
When it comes to collaboration, trust or psychosocial risk, knowledge is not enough. You need experiences that make new ways of acting possible.
Your team doesn't need more theory. It needs practice.
GINGA is an experiential learning methodology based on applied improvisation — a discipline with 80+ years of international tradition, used by hundreds of Fortune 1000 companies for leadership and communication development. Through structured games, challenges and guided reflection, GINGA creates safe environments where people experiment, reflect and build the competencies modern work demands:
It's not theater. It's experiential learning applied to the real challenges teams face.
Every activity has a clear learning objective and a direct connection to everyday work. The method is standardized and replicable: it is packaged in the GINGA Deck — a card-based toolkit that organizes exercises, development goals and structured reflections — so that the same experience can be delivered consistently across teams, companies and countries.
Behavior changes when it becomes experience.
Traditional learning transfers knowledge. Experiential learning creates the conditions for that knowledge to be lived.
When people go through a situation, reflect on it and connect the learning to their own reality, change stops being conceptual and becomes observable.
Development happens in the space between understanding and practicing.
One method. A growing product ecosystem.
GINGA Deck
A structured card deck of applied-improvisation exercises organized by competency — listening, collaboration, communication and spontaneity. Standardized, replicable and language-adaptable, it's the engine behind every GINGA experience.
Team programs
Structured experiences powered by the GINGA Deck — from single intensive sessions to multi-session development tracks — with clear learning objectives and documented outcomes.
Psychosocial diagnostics
Digital tools that map team perception of psychosocial factors — communication, support, belonging, safety — generating reports that feed both development programs and compliance documentation.
Facilitator licensing
A certification program (in development) that licenses facilitators to deliver GINGA experiences with the official deck and method — the path to scaling GINGA across markets.
What teams practice.
Active listening
Understanding before responding.
Collaboration
Building on other people's ideas instead of blocking them.
Clear communication
Expressing ideas with clarity, presence and intention.
Psychological safety
Creating environments where people can contribute without fear.
Adaptability
Responding better to change, uncertainty and complexity.
What changes in practice.
- More productive meetings
- More participation and listening across teams
- Difficult conversations handled with more confidence
- Greater trust between colleagues and leadership
- Fewer blockers between areas
- A stronger sense of belonging
- Teams better prepared to deal with change
Psychosocial risk: from awareness to documented action.
Regulators around the world increasingly require employers to manage psychosocial risk at work — from Brazil's updated NR-1 standard to the EU occupational safety and health framework.
The challenge for organizations isn't just identifying risks. It's demonstrating concrete action to prevent and reduce them.
GINGA programs help teams develop the factors most directly tied to relational health and the work environment:
- Communication
- Social support
- Belonging
- Collaboration
- Psychological safety
- Conflict management
Documented evidence
Beyond the learning experience itself, every program generates documentation that supports the organization's risk-management processes: methodology applied, factors addressed, perception indicators and participation records.
Compliance becomes a by-product of development that people actually enjoy.
Who's behind GINGA.
I'm Ursula Ribeiro — communicator, facilitator and theater improviser.
My path brings together two worlds that rarely meet: organizational development and applied improvisation.
I've worked in companies and consulting projects in communication, strategy and organizational culture. In parallel, for more than a decade I've worked with improvisational theater — directing shows, training improvisers and studying how the practice of improvisation strengthens human competencies inside organizations.
Along the way, I noticed a pattern: people receive plenty of information about leadership, communication and collaboration — but rarely find safe spaces to practice new behaviors.
GINGA was born to fill that space.
- Master's degree in Management and Strategy
- MBA in Marketing and BA from ESPM (Brazil)
- Improvisation immersions at The Second City and iO Chicago
- Facilitator of workshops, training and development programs for teams and leadership
What people say
Real experiences
"The environment it creates lets you learn without fear of getting it wrong — and discover resources you didn't even know you had."
"Communication and creativity concepts that became practical experiences. Relevant and applicable to everyday work, for the whole team."
Organizations are made of people.
And people learn best when they can experiment, get it wrong, adjust and try again.
GINGA exists to create that space.
Let's talk?
In a 30-minute call, we'll map your team's challenges and find the format that creates the most impact for your organization — in Portuguese or English.
or write to contato@gingaplay.com.br